White Noise is not supposed to be music. Music is not weird sounds with lyrics over it. Most parents of the 1950s disregarded rock music as “loud noise” and considered it as nothing but shrill sounds. Fast forward 60 years later and that’s more of a reality thanks largely to today’s technology. Whether or not you enjoy it, synthesizers along with a plethora of gadgets have propelled electronic music as a mainstream genre, but most people disregard the genre almost entirely.
Now that’s not a fair thing to do considering how much great electronica exists, but I can completely understand where people are coming from. Unfortunately, I have an eclectic music taste and tend to ignore anyone who is not willing to experiment with their music choices. That is why I am obligated and honored to discuss White Noise Sound. Yes, as their band name implies there is a lot of white noise and weird sounds composing their music. There is no accurate way to truly to describe them because they’re psychedelic, space rock, shoegaze, ambient and noise rock.
Feedback drenched songs haven’t sounded so good before. White Noise Sound clearly creates compelling and contemporary music that blows your mind away. The Wales-based sextet is comprised of Dan Henley (vocals & synthesizers), Adam Tovey (vocals, guitar, keys & programming), Paul Griffiths (guitar), Rhys Hicks (guitar), Chris O’Keefe (bass), and Phil Stanton (drums). Labeling this “noise” is fun, fascinating and fatiguing, but well worth the effort to explore the essence of this great band.
“Sunset” sets the psychedelic and mind-numbing noise of this throwback and energetic-filled eponymous debut album. Louder and larger than life, their sound overpowers you. Wall to wall racket rock make this a unique, unconventional and unforgettable album that should not be missed. It’s so difficult to best describe this illustrious and inventive band. Their sounds seems reminiscent of unconventional artists like Scott Walker, The Velvet Underground, Eno, and The Velvets to name a few.
Their music is hypnotizing and mesmerizing that just leaves you aching for more. Synths should never be used this much, but if this is the result I want more hypnotic effects. I have been put under a spell and I am loving every minute of it! Other contemporary bands like Bloody Knives, Soundpool, Sea Exchange, and Highspire might be up your alley if you dig this kind of music.
Oozing out unsettling, yet uncompromising sounds they push the limits of what’s possible in music. Imagine a Syd Barrett led Pink Floyd exploring all their creative juices and taking their music to the next level in the 21st century and beyond. This throwback sound can’t help, but be compared to other psychedelic and stoner rock. You are witnessing and listening to the future of greatness. “Sunset,” “There is No Tomorrow,” “Blood,” “Is It There For You,” and “Fires in the Still Sea” are arguably the best songs found on this must-listen album. If you haven’t already, stop reading right now and go check them out immediately. You won’t be disappointed!
-- Mr. Brownstone
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